Berlage Institute Publicity
the significance of architecture is constructed in the collective imagination.
Gedrukt boek
Exploration of how architecture and urbanism are received and delivered into the public sphere. The contributions by international leading architects, critics and scholars, reflect on the greater role that architects and architectural design are playing in public consciousness and perception. Subjects include political decision-making, the repercussions of public sponsorship on innovative design, the development of public/private partnerships for the creation of urban space, the implementation of marketing strategies in design work, and the use and proliferation of media exposure by architects. The contributors also explore the tools and techniques used to produce meaningful architectural and urban space, while rethinking what it means to make 'public' architecture today.