Tin Pan Alley on tour : the Southern embrace of commercial music -- Making money making music : the education of Southern musicians in local markets -- Isolating folk, isolating songs : reimagining Southern music as folklore -- Southern musicians and the lure of New York City : representing the South from coon songs -- To the blues -- Talking machine world : discovering local music in the global phonograph industry -- Race records and old-time music : the creation of two marketing categories in the 1920s -- Black folk and hillbilly pop : industry enforcement of the musical color line -- Reimagining pop tunes as folk songs: the ascension of the folkloric paradigm -- Afterword: "All songs is folk songs