Inhoud

Non-fictie

Onderwerpen

Consumentengedrag

Taal

Engels

Meer informatie

Versie

2nd edition

Uitgever

Pearson, Harlow

Verschenen

2012

ISBN

9780273736950

Kenmerken

460 pagina's

Aantekening

Met literatuuropgave en index

1e uitgave: 2008

Bevat: An introduction to the study of consumer behaviour -- Consumer research -- Market segmentation -- Consumer decision-making -- Consumer motivation -- Personality and consumer behaviour -- Consumer perception -- Consumer learning -- Consumer attitude formation and change -- Communication and consumer behaviour -- Reference groups and family influences -- Social class and consumer behaviour -- The influence of culture and subculture on consumer behaviour -- Cross-cultural consumer behaviour : an international perspective -- Consumer influence and the diffusion of innovations -- Consumer decision-making-again