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Hugo Camps Onder hoofdredacteuren
21 journalistieke leiders over hun vak
Vraaggesprekken met (oud-)hoofdredacteuren uit de periode 1992-2016.
Non-fictie
Nederlands | 217 pagina's | Elsevier Boeken, Amsterdam | 2017
Gedrukt boek
Donald Haks Journalistiek in crisistijd
de (Nieuwe) Nederlandsche Jaarboeken 1747-1822
Geschiedenis van het achttiende-eeuwse periodiek, dat nieuws uit binnen- en buitenland op zo neutraal mogelijke wijze trachtte te brengen.
Non-fictie
Nederlands | 128 pagina's | Verloren, Hilversum | 2017
Gedrukt boek
Hugo Camps Koningin der aarde
27 journalisten over hun vak
Non-fictie
Nederlands | 266 pagina's | Elsevier Boeken, Amsterdam | 2017
Gedrukt boek
Matty Paquay | Bart Lodewyckx De groeiparadox
Non-fictie
Nederlands | 243 pagina's | LannooCampus, Leuven, Amsterdam | 2023
Gedrukt boek
Gary Armstrong | Philip Kotler | Marc O. Opresnik Marketing
an introduction
Non-fictie
Engels | 669 pagina's | Pearson, Harlow | 2017
Gedrukt boek
Bonita M. Kolb Tourism marketing for cities and towns
using social media and branding to attract tourists
Developing a marketing plan for tourism to cities and towns -- Building community support for tourism development -- Analyzing the city or town as a tourism product -- Analyzing the internal and external environment -- Determining marketing strategy using swot analysis -- Researching current and potential visitors -- Motivating, segmenting and targeting visitors -- Developing an authentic brand image -- Using social media for content marketing -- Creating paid, owned, and earned media -- Promoting...
Engels | 246 pagina's | Routledge, Taylor & Francis Group, London | 2017
Gedrukt boek
Els Dragt How to research trends
move beyond trendwatching to kickstart innovation
Non-fictie
Engels | 199 pagina's | BIS Publishers, Amsterdam | 2017
Gedrukt boek
Sven Pastoors | Ulrich Scholz | Joachim H. Becker | Rob van Dun Towards sustainable innovation
a five step approach to sustainable change
Engels | 334 pagina's | Tectum Verlag, Baden-Baden | 2017
Gedrukt boek
Steven Essa | Corinna Essa Money on demand
making millions with a webinar launch
Engels | 160 pagina's | Made for Success Publishing, Issaquah, WA | 2018
Gedrukt boek
Donald Miller Building a storybrand
clarify your message so customers will listen
Non-fictie
Engels | 228 pagina's | HarperCollins Leadership, an imprint of HarperCollins, [New York] | 2017
Gedrukt boek
Asmamaw Dessie The effect of customer relationship marketing on customer retention
Engels | LAP Lambert Academic Publishing, Beau Bassin, Mauritius | 2017
Gedrukt boek
Corey Padveen Marketing to millennials for dummies
Millennials make up the largest and most valuable market of consumers in the United States--but until you understand how to successfully market to them, you may as well kiss their colossal spending power away! Packed with powerful data, research, and case studies across a variety of industries, Marketing to Millennials For Dummies gives you a fail-proof road map for winning over this coveted crowd
Non-fictie
Engels | 336 pagina's | John Wiley & Sons, Inc, Hoboken, N.J | 2017
Gedrukt boek
Karl Blanks | Ben Jesson Making websites win
apply the customer-centric methodology that has doubled the sales of many leading websites
Engels | 351 pagina's | Conversion Rate Experts, [New York, New York] | 2017
Gedrukt boek
Alan S. Zimmerman | Jim Blythe Business to business marketing management
a global perspective
Engels | 438 pagina's | Routledge, Taylor & Francis Group, London | 2017
Gedrukt boek
Leslie M. Meier Popular music as promotion
music and branding in the digital age
Engels | 200 pagina's | Polity, Cambridge | 2017
Gedrukt boek
Jeff Gothelf | Josh Seiden Sense & respond
how successful organizations listen to customers and create new products continuously
Introduction: A two-way conversation with the market -- Continuous uncertainty: everything's changing, all the time -- Sense and respond: continuous learning -- Why companies resist: overcoming obstacles and objections -- You are in the software business -- Plan for change and uncertainty -- Organize for collaboration -- Continuous everything: do less, more often -- Create a culture of continuous learning
Engels | 253 pagina's | Harvard Business Review Press, Boston, Massachusetts | 2017
Gedrukt boek
David Hieatt Do open
how a simple newsletter can transform your business (and it can)
Engels | 156 pagina's | The Do Book Company, [London] | 2017
Gedrukt boek
Katharina Lindby Andersen | Datis Khajeheian Blogging to advertise
a consumer-centric model of online marketing
Engels | 142 pagina's | LAP Lambert Academic Publishing, Beau Bassin, Mauritius | 2017
Gedrukt boek
Stephen Bayley (1) Signs of life
(2) why brands matter
Engels | 189 pagina's | Circa, London | 2017
Gedrukt boek
Robert Jones Branding
a very short introduction
Engels | 136 pagina's | Oxford University Press, Oxford | 2017
Gedrukt boek
Marketing