Bonita M. Kolb Tourism marketing for cities and towns
using social media and branding to attract tourists
Gedrukt boek
Developing a marketing plan for tourism to cities and towns -- Building community support for tourism development -- Analyzing the city or town as a tourism product -- Analyzing the internal and external environment -- Determining marketing strategy using swot analysis -- Researching current and potential visitors -- Motivating, segmenting and targeting visitors -- Developing an authentic brand image -- Using social media for content marketing -- Creating paid, owned, and earned media -- Promoting to tour groups and meeting planners -- Implementing and assessing the tourism marketing plan -- Index
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