Paul Trott Innovation management and new product development

"Innovation continues to be at the forefront of economic and political debate about how to improve the competitiveness of economics and firms. - This book is designed with one overriding aim: to make this exciting and highly relevant subject as clear to understand as possible. - "Innovation Management and New Product Development expertly illustrates the problems faced by firms as they try to develop innovative products that will help them survive and prosper. - It is designed to be accessible and...

Engels | 581 pagina's | Financial Times/Prentice Hall, Harlow [etc.] | 2008

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