Part 1. An introduction to superconsumers. -- 1. Making your best customers better -- part 2. How they did it. 2. Simple, speedy strategies to win : Great Snacks -- 3. Breaking the rules to win : Easy Grocery -- 4. Using superconsumers to create new categories : American Girl -- part 3. How you can do it -- 5. Building relationships -- 6. Influencing other customers -- 7. Finding opportunities and aligning your organization -- 8. Building a culture
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